Toxic Positivity: The Pressure to Be Okay When You’re Not

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When Jane’s father died, friends and coworkers offered her kind words.

“He’s in a better place now.”

“At least you had so many good years together.”

“Stay strong.”

She nodded politely, but inside, each phrase stung. She didn’t feel strong. She didn’t want a “better place.” She wanted her dad back. She started to wonder if her sadness was too heavy, too much for others. So, she smiled through the pain, telling herself she should just be grateful.

At first glance, the well-meaning comments are positive.  But with a closer look, they are actually “toxic positivity”. Toxic positivity seems harmless. You may think of it as encouragement, the kind of optimistic push you give yourself to get through a hard moment. Beneath that shiny surface is a harmful truth: your real feelings are not valid. It suggests that you should hide sadness and that anger or grief shows weakness. For you, this pressure may look like hearing “everything happens for a reason” right when your world feels unsteady. Or telling yourself you “should just be grateful” when all you feel inside is exhaustion. Those phrases don’t help you cope. They make your pain worse. They add guilt and self-criticism to what you’re already feeling.

Why Toxic Positivity Isn’t Real Support

On the surface, positivity seems like a good habit. Hope can sustain you; gratitude can ground you, and laughter can ease tension. Those tools lose their healing power when they’re the only approved way to deal with hardship. When someone urges you to replace sadness with a smile, they’re not meeting you where you are. They’re pushing you to silence yourself. When you take that message to heart, you might push yourself to smile, even if you feel sad.

The difference between healthy optimism and toxic positivity lies in honesty. Optimism allows you to say, “Things are tough right now, but I can get through this.” Toxic positivity demands that you erase “tough” altogether, skipping straight to the smile. Suppressing emotions in this way doesn’t resolve stress. Denying feelings like sadness or fear can increase stress. It also raises anxiety and may cause physical tension in your body. Positivity in tough times can act like a mask. It doesn’t protect you; instead, it can block real healing.

Why Does Staying Positive Sometimes Feel So Heavy?

For women, there’s often pressure to keep everything together. You’re expected to stay strong, to provide comfort, to juggle responsibilities with composure. Toxic positivity can clash with cultural demands. You might feel like you must always smile, reassure others, and seem happy, even when you're struggling. And when you show your real emotions, it can feel like you’re breaking the unspoken rule to “stay upbeat,” adding guilt to the weight you already bear.

Think back to the last time you pushed down grief or anger because you didn’t want to seem ungrateful. Maybe instead of focusing on what you were really feeling, you told yourself, “I just need to focus on the positive”. But that didn’t reduce the pain. Instead, it kept the pain bottled up, where it lurked and swelled. Over time, these habits lead to emotional quicksand – the more you fight your feelings, the deeper you sink.

Do “Negative” Emotions Serve a Purpose?

You’ve been told that happiness is the goal, but the reality is that every emotion has a purpose. Emotions are not positive or negative, right or wrong. They are only information.

  • Sadness allows you to slow down and reflect.

  • Anger pushes you to notice breaches in your boundaries and helps fuel change.

  • Fear signals possible danger and drives you to protect yourself.

  • Grief, even as devastating as it is, exists because love has existed.

These emotions are not flaws in your wiring; they are signals to listen to.

When you silence them under a mask of positivity, you interfere with your body’s natural processing. Think of emotions as messengers. If you ignore them, they won’t just vanish. Instead, they can come back stronger, often as stress headaches, burnout, or chronic anxiety. When you recognize them, even for a moment, you help your system find balance. Authentic emotional expression often makes you feel lighter, calmer, or more grounded. This can happen even when your circumstances haven’t fully changed. Being honest and recognizing tough emotions can boost resilience and long-term mental health.

How Does Social Media Fuel Positivity?

Our ability to be honest with ourselves doesn’t happen in a vacuum – it’s shaped by the messages we absorb from the world around us.

Escaping the pressure online is almost impossible. Open any platform, and you’ll see highlight reels filled with affirmations, travel posts, or perfect smiles. While some of these posts are uplifting, if you’re scrolling through them on a difficult day, you start believing you’re the only one struggling. That perception isn’t just frustrating; it reinforces the isolation toxic positivity creates.

The insistence on “good vibes only” in online spaces illustrates “social silencing”. Cultural norms that promote constant optimism make it hard for people to talk about difficult emotions. This leads many to feel that sorrow or struggle is not acceptable. This silence creates a loop: the less you see others expressing authenticity, the less likely you are to reveal your own truth. Sharing our true feelings helps us feel less alone and more understood.

Am I Being Toxic-Positive With Myself?

The sneakiest source of toxic positivity isn’t an Instagram quote or a caring friend. It’s your own inner critic. You might not notice, but you could be using dismissive phrases in your self-talk:

“I shouldn’t feel sad, look at how much I have.”

“Crying makes me weak.”

“I just need to be positive like everyone else.”

These inner messages might sound like motivation, but they can make you feel worse. When that voice takes over, you shut yourself down and don’t let your feelings out. Over time, this constant pressure can leave you feeling not good enough and like you’re failing.

Moving Beyond Forced Positivity

What does it look like to step off this treadmill of positivity and give yourself space to feel fully? It begins with noticing your emotions without judgment. When anxiety rises, you can quietly acknowledge, “I feel anxious right now, and that’s real for me.” When sadness lingers, you can allow yourself to sit with it, rather than rushing to push it away. This shift sounds simple, but it dismantles the idea that only happiness is valid.

Allowing yourself to move through painful emotions doesn’t mean wallowing forever. It means respecting your human experience. Think of it as unclogging a river. When you block your emotions, the current builds up pressure. When you let them flow, even if the water is turbulent, movement returns. From there, true resilience can take root.

7 Everyday Practices to Untangle Toxic Positivity

There are simple ways you can create more space for honesty in your daily life. Instead of forcing yourself to “stay positive,” try practices that allow your emotions to surface and move through:

  1. Pause and name your feelings. Instead of rushing to “be positive,” ask yourself, What am I really feeling right now?

  2. Journal honestly. Write down your emotions without editing or judging them.

  3. Listen to your body. Notice signs of tension like a clenched jaw, restlessness, or headaches, which may signal bottled-up emotions.

  4. Move or rest as needed. Take a walk, stretch, dance, or give yourself permission to rest and recharge.

  5. Allow space for tears. Crying can be a natural release and one way your body processes emotions.

  6. Choose supportive spaces. Spend time with people, media, and communities that value honesty over perfection.

  7. Limit harmful input. Reduce exposure to voices or platforms that make you feel pressured to “always be positive.”

By making small adjustments like these, you give yourself permission to be real. The more you surround yourself with support and honesty, the easier it becomes to accept yourself in the same way.

Choosing Authentic Strength

Rejecting toxic positivity doesn’t mean you embrace bitterness or hopelessness. It means you recognize that strength grows from truth, not pretense. Smiling through your pain may look strong from the outside, but it’s brittle. It shatters under pressure. Acknowledging sorrow or frustration makes you stronger. You face reality with open eyes, not denial.

There is authentic strength where honesty and compassion meet. Toxic positivity suggests you must always be cheerful to have worth, but that’s not true. You are worthy because you are whole, not just because you're happy.

Moving Forward with Honesty

Next time you hear “just stay positive," remember: you don’t owe anyone constant happiness. You do not have to ignore your struggles to be strong. Your tears, your frustration, and your feelings of emptiness don't diminish you. They validate you. They are part of the landscape of your life. They deserve to be honored.

Give yourself permission to feel without judgment. Because real strength doesn’t come from forcing a smile. It comes from facing your feelings honestly. Let them shape you. Know that you are enough, just as you are.

If you’re ready to take the next step in honoring your emotions and finding authentic resilience, Coral Rose Counseling works with women who struggle with anxiety, offering compassionate, virtual therapy in Georgia and Virginia. We provide a free consultation, so you can explore whether therapy is the right fit for you – no pressure, just support.

Resources

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  2. Coyne, L. W., Gould, E. R., Grimaldi, M., Wilson, K. G., Baffuto, G., & Biglan, A. (2020). First things first: Parent psychological flexibility and self-compassion during COVID-19. Behavior Analysis in Practice, 13(3), 550–565. https://doi.org/10.1007/s40617-020-00435-w

  3. Anxiety & Depression Association of America. (2019, October 8). Toxic positivity. ADAA. Retrieved September 21, 2025, from https://adaa.org/learn-from-us/from-the-experts/blog-posts/consumer/toxic-positivity

  4. Bastian, B. (2022). The benefits of experiencing and expressing negative emotions. Learning and Instruction, 81, 101594. https://doi.org/10.1016/j.learninstruc.2022.101594

  5. Lee, C. (2021, July/August). Toxic positivity: How too much positivity harms us. Psychotherapy Networker. Retrieved September 21, 2025, from https://www.psychotherapynetworker.org/article/toxic-positivity-how-too-much-positivity-harms-us/?srsltid=AfmBOoo-MnuOGGHR0BIwFY5uK5NZ8htpVlK4ZfY9y1rKNWcQahPbiI7S

  6. Premium Medical Circle. (2023, January 12). Toxic positivity: Why it can be harmful. Premium Medical Circle. Retrieved September 21, 2025, from https://premiummedicalcircle.com/en/artikel/toxic-positivity-why-it-can-be-harmful

  7. Harvard Health Letter. (2024, December 19). Resilience tied to a longer life. Harvard Health Publishing. https://www.health.harvard.edu/staying-healthy/resilience-tied-to-a-longer-life

  8. Atkinson, S. (2020). The toxic effects of subjective wellbeing and potential tonics. Social Science & Medicine, 288, 113098. https://doi.org/10.1016/j.socscimed.2020.113098

  9. Harvard Health Publishing. (2022). Emotional intelligence. Harvard Medical School. https://www.health.harvard.edu/mind-and-mood/emotional-intelligence

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